At Oodle, our focus isn't just on customers looking to purchase their next set of wheels. It’s on supporting our dealers too. The hardworking teams on the forecourts, getting customers on the road up and down the country.
In an article published by Motor Trader in 2024, insights from Ivendi showed that out of 1,000 buyers asked about online car buying, 59% would purchase a vehicle digitally without visiting a showroom. This showed a possible swing towards digital purchasing in the future.
In a competitive market with less people kicking tyres and more people clicking online, car finance lenders like Oodle strive to provide independent dealers with the tools and support to help even the playing field.
In the trend towards a digital sales world, having a reliable, straightforward and enjoyable finance journey is essential. Helping towards an easier sales process instead of hindering it.
But what are the benefits of partnering with a finance provider? How might working with one improve a dealer’s day-to-day? Let’s take a look.
1) Sales Opportunities
Perhaps most obviously, because lenders allow the customer to use finance to afford the vehicle they want - it expands on the opportunities to sell where a deal might have fallen through, match-making a buyer with the right finance product and the right rate to purchase where they might not have been able to.
If the process is a fast one like Oodles - even better.
2) Quick Approvals
Sitting face-to-face with a buyer waiting to find out if they're suitable for credit can not only be awkward – sometimes it can lose you the sale. An answer straight away as to whether the customer passes the preliminary checks helps with the following:
Keeps positivity and excitement high and facilitates smoother sales
Is mindful of everyone’s time
Keeps your process moving forward
Partnering with a lender who can come to a decision quickly can have a big positive impact on your sales targets and on your customers too.
3) Smoother, Easier Processes
A rise in digital expectations requires digital processes that get you and your customer moving. Outdated systems, poor communication and poor usability can get in the way of sales instead of facilitating them. This can become a roadblock for you and your buyer and interrupt their customer journey.
If you're considering partnering with a lender, be sure to check if things like 'ease of use' or 'user friendliness' are highlighted.
If these are a focus, it can mean there’s additional care and consideration towards the end user of their service - you!
4) Reputable Organisations
Being seen to be in partnership with a reputable car finance organisation might help win business with prospective car buyers. We’ve helped more than 250,000 customers access the vehicle of their dreams Working with a name they know and trust could draw in more interest.
5) A Supportive Team
A lender provides a dealership with ongoing support for both dealerships and their customers, allowing dedicated teams to free up the dealer from query-handling and allow them to put more energy into selling their cars.
To Wrap Up
The car sales market can be tough especially with the rise of digital purchasing.
If you want your dealership to stand out and grow in a competitive market, it might be worthwhile to do some digging to find out how your business can benefit from what a lender has to offer.
If your search for a lender has already started, Oodle are happy to make things easier.
